Sicily tracks the routes of MICE with the United States: the Convention Bureau flies to IMEX America
Over 3000 companies will be exhibiting at the sixth edition of IMEX America, the international trade-show for the Meeting Industry that will be held in Las Vegas from October 18th to 20th .
Sicilia Convention Bureau will attend the fair for the first time at the ENIT Italy Booth 3004.
The Convention Bureau will promote Sicily – and 120 suppliers of the Sicilian meeting industry counted in its network – towards the international MICE market, by meeting buyers from USA, South America, Canada and, in lower percentage, Europe. In Vegas, Sicily will be also represented by the Hilton Giardini Naxos Meeting Hotel and four DMCs partners of the Convention Bureau: Mutika, PR Incentives, Saistours and Ulisse Events.
Thanks to the Palermo-New York direct flight operated by Meridiana, along with the range of one-stopover connections that help to increase MICE flows between America and Sicily, Sicilia Convention Bureau is going to move its sales focus and look overseas to the United States as a target market for 2017.
During the Trade Show, Sicilia Convention Bureau will hold a press conference at the press center of the venue, October 19th from 10.30 to 11.00. The company’s new governance model, new Ambassador Program and strategic plans to strengthen the business with Associations, new strategic tools for the destination marketing in the agenda of the conference that will be announced in Vegas by Daniela Marino, Director of Operations of the Convention Bureau. ‘We are confident that attending IMEX America will grant new MICE business between Sicily and America. America looks at our destination with interest, up to now mainly focused on incentive events. It is time to attract a wider range of meetings and events, both for association and corporate companies, that Sicily is ready to welcome‘, says Daniela Marino.