New Brand Identity for Sicilia Convention Bureau
Sicilia Convention Bureau has renovated the corporate governance as well as the brand identity. The new brand, created by the brand designer Francesco Sapuppo, has been presented during the Press Conference held in Palermo, at the Grand Hotel Piazza Borsa, last 16th of June.
The new brand aims to evoke the unique and distinctive values of the company, through an innovative and contemporary visual language.
Professionalism, reliabity, deep understanding of the destination, cohesion are expressed by the brand designed, together with positive colors linked to the company background. The Sicilian ‘Trinacria’, a symbol of the destination worldwide, is adopted as a key icon of Sicily, more effective thanks to the modern stylization realized.